Performance creative that sells for beauty & wellness brands.
Machi Labs is a creative studio for D2C beauty and wellness brands. We turn what your customers already say into Meta and Instagram ads, then test them to find the ones that sell.
Get fresh ads that sell →Concept examples of the angles and formats we test.
Your ads are only as good as your next winner.
On Meta and Instagram, creative fatigue is real. What worked last quarter stops working, and the team is left guessing what to make next.
“We need more new ads every month.”
Your media buyer wants fresh creative faster than your team or agency can make it.
“We don’t know why an ad worked.”
Winners happen, but nobody can say why, so the next batch is another guess.
“Creative is slow and expensive.”
Shoots take weeks, and most of what comes back never beats the control.
The 4-week Creative Sprint.
We research your customers, find new ad angles, and deliver 12 tested ads with a readout of what won and why. Your team or media agency keeps running the account. We bring the ideas and the ads.
Ask about a sprint →From reviews to winners in 28 days.
Research
200+ reviews, competitor ads and your past results, boiled down to a one-page research doc.
Angles & briefs
4 angles, 3 scripts each. You approve before anything is made.
Production
Statics, creator videos and hook variations, made with creators, editors and AI tools.
Testing
Your team launches. We track results with you, ad by ad.
Readout
What won, why it won, and exactly what to make next.
Every format your media buyer asks for.
UGC-style video
Real creators, real routines, with multiple hooks cut from every shoot.
Static ads
Fast-to-make statics for testing angles before you invest in video.
Founder-led
Your story, scripted and shot so it actually sells.
Ingredient explainers
Turn the science into a reason to buy, with claims you can stand behind.
Review compilations
Your customers’ best lines, turned into proof.
Iterations
New hooks, edits and sizes on your current winners to keep them running longer.
You’ll know why it won.
Every sprint ends with a short, plain-English report. Not just which ad won, but which angle, which hook, and what to make more of.
- Winning angles ranked by performance
- The exact customer words behind each winner
- A brief for your next 12 ads
Illustrative layout. Real readouts use your account’s numbers.
Three rules we don’t break.
01
Insight first
Every ad links back to something real customers said. No angle without a reason.
02
Test, then scale
We make variations on purpose, so each round tells you what to make more of.
03
Honest claims
No results the product can’t support. You sign off on every claim before launch.
Good questions.
Who is Machi Labs for?
Founders and marketing heads of D2C beauty, skincare, haircare and wellness brands that already run Meta and Instagram ads and want more winning creative. We work with brands in India, the US and the UK.
Do you run our ad account?
Not by default. Your in-house team or media agency keeps running the account. We focus on research, angles and the ads themselves, and we work closely with whoever launches them.
What do you need from us?
Product samples, brand assets, access to your past ad results, and someone who can approve briefs and claims quickly.
What happens after the sprint?
Most brands continue on a monthly plan: fresh ads and a readout every month, built on what the last round taught us.
How do you handle skincare claims?
Carefully. Every claim must be backed by your product and approved by you before launch. Cosmetic advertising is regulated, and we keep it factual.
Let’s find your next winner.
Book a 15-minute call. We’ll look at your current ads together and tell you where we think the next winner is.